• Date: 2022
  • Client: Wolf Blass Wines
  • Territories: UK, Denmark
  • Outcomes: Video, Website, Display, Email

To give Wolf Blass the competitive edge in supermarkets, and establish them as a brand that goes above and beyond the ordinary - we gave them the prize of a lifetime alongside an “everyone wins” mechanic.

Check out the project
1m
branded bottles
5,000
Supermarkets, 250 outdoor ads
5 million+
Digital reach
Wolf Blass Wines microsite

Microsite

"Do you want to experience all-out luxury? Secret Escapes have teamed up with award-winning winemakers Wolf Blass, to offer you the chance to win an unforgettable escape. And the choice is all yours: Mauritius or Lapland!"

View here
Wolf Blass Wines display set
Wolf Blass Wines email

Email

"Are you ready for a luxury getaway? We've teamed up with award-winning winemakers Wolf Blass, to bring you an incredible choice: the Tropics or the Arctic? Pick up a bottle of Wolf Blass today to be in with a chance of winning an iconic Mauritius getaway or an enchanting escape to Lapland. Don't miss our up-to £1 million prize giveaway, with runner-up prizes too!"

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To hear more about this campaign, or find out about how we could help your brand, get in touch today!

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Case Studies