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We were tasked with raising awareness of the Welsh tourist board’s Year of Discovery campaign and creating a compelling way to capture data for their ongoing marketing initiatives. We launched our own Discovery microsite, packed with experiences and adventure, and promoted an exclusive competition for data capture that included an experience – aligning itself with the overall messaging of the campaign.
This campaign was our second opportunity to work with Nikon. The previous campaign, Capture the Journey, had yielded incredible results, showing that our Nikon content really engaged our audience. With this new opportunity, we had a wealth of learnings to apply to our next creative offering.
We’ve worked with Sandals for the past three years, allowing us to constantly improve our offering and increase the conversions they seek when working with us. Our latest campaign was unique in the sense that we hosted the Sandals holiday offers directly on Secret Escapes. This improved integration saw a YoY increase in total bookings generated over the campaign period.
Visit Britain presented a unique challenge for us to inspire our members to maximise their weekends, by embarking on adventures and experiences in the UK – the microgap. We showcased a range of curious and inspiring experiences and crafted our own, fully tailored, bookable microgap weekends offering more experience-plus-hotel packages. We increased these offerings by 357% (YoY) and saw an uplift in bookings of 119% (YoY on experience packages).
After a successful campaign the previous year, British Airways and the New Orleans Tourist Board came to us to build on the momentum we had achieved during the last campaign.
Southeastern wanted to promote leisure travel along their train routes, by showcasing hidden gems in the South East. We crafted a series of secret guides that promoted unique adventures reachable with Southeastern. Our hand-picked hotel offers encouraged travel by train by being within walking distance of Southeastern calling points.Secret Escapes hotel bookings for the region rose by 37% YoY due to the activity.
Following the success of our previous Germany campaigns, the tourist board came to us once more to promote winter in Germany to our members.
Singapore Tourism Board sought to increase travellers’ length-of-stay during a stopover. We created a true local’s four-day itinerary, written by our Asia editor and Singapore resident, Jessica Little. Secret Escapes offers were sourced that included four-night stays or a four-day stopover in Singapore. YoY we saw an increase in avg. length of stay with room nights up 100% because of the activity.
A new car, a new concept. The new Lexus UX provided a very different challenge to the previous Lexus RX campaign we ran.
Italy is a demonstrably popular destination for our members, so we crafted a rediscovery campaign filled with hidden gem guides across cities and regions to offer something fresh. In this way, we could attract potential repeat bookers, alongside inspiring new travellers with inspiring and beautiful content around lesser-known destinations and things to do. Our Italy bookings, as a result of the campaign, saw a 37.97% uplift (YoY).