• Date: 2018
  • Client: South Africa Tourism
  • Territories: UK
  • Outcomes: Video, Print, Microsite, Display, Email

We’d already worked with Tourism South Africa to promote Cape Town and the garden route, this campaign went deeper - on a rugged road trip with some of our very own Secret Escapers - to dig in to the cultural experiences.

Check out the project
166%
YoY bookings increase
275,000
Video views
2,300
Room nights booked
South Africa Tourism microsite

Microsite

"Unpick a diverse and vibrant land that leaves an indelible mark on any traveller. Get closer to the African scene with your Secret Escapes roadtrip guide and video, or browse through the highlights of this enigmatic country."

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