• Date: 2020
  • Client: Light & Free
  • Territories: UK
  • Outcomes: Website, Display, Email

A collaboration with Danone was a fantastic opportunity to offer on-pack and in-store promotion that benefited both brands with new and exciting ways to engage customers.

Check out the project
43,728
target-beating competition entries
24,641,645
target-beating media impressions
8
winners sent on incredible staycations during the pandemic

The Challenge

Danone were looking to recruit a younger consumer by positioning themselves as a lifestyle brand. By working with Secret Escapes, they could tap into the high-end travel market and run on-pack promotions to enhance their visibility in retail spaces.

The Solution

An incredible competition of once-in-a-lifetime trips was curated, with a total of eight prizes related to each flavour of Light & Free yoghurt. Under the moniker “Taste to Escape”, beautiful on-pack designs promoted the giveaway, with a landing page promoting the partnership and explaining the purchase-to- entry process.

Our greatest challenge was reinventing the campaign to react to the onset of the Coronavirus pandemic. The creatives were quickly redesigned, with a host of new prizes set to react to the changing restrictions during lockdown. With the finest hotels and experiences across the UK chosen, the campaign launched with incredible results.

Competition

"Take the leap into the unknown. We’ve partnered with Light & Free to bring you a selection of deliciously secret staycations, inspired by the flavours of Light & Free."

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Light & Free display set

Prize winner’s email

"Your secret staycation isn’t a secret anymore... It’s time to pack that weekend bag. Find all your exclusive prize details below, from your gorgeous hotel to your unmissable adventure."

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To hear more about this campaign, or find out about how we could help your brand, get in touch today!

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