• Date: 2023
  • Client: Visit Greece
  • Territories: UK
  • Outcomes: Microsite, Display, Email

Beyond the normal beaches and beauty, ”The Great Greek Outdoors” brought the country's outdoor attractions into focus and encouraged a different type of holiday - encouraging shoulder season bookings.

Check out the project
22%
YoY increase in Greece hotel bookings
17k
Competition entries
3.4%
homepage takeover
Visit Greece microsite

Microsite

"Greece is perfect for unique outdoor experiences. Whether it’s hiking through river gorges past cliffside monasteries, heading on a cycling tour of that postcard-perfect island, or canoeing to hard-to-reach sea caves, there’s a wealth of experiences perfect for off-season travel. Yes, in summer, the beach is the place to be; but when the heat is a little more mellow, there’s myriad beauty to unravel. Discover your next Greek adventure in our guide."

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Visit Greece display set
Visit Greece email

Email

"Greece is more than just sun, sand and sea. There’s a wealth of unmissable adventures to be had, from finding hidden waterfalls in deep river valleys, to kayaking amongst hidden coves. Best of all, these adventures are best experienced in the off season, that time when it’s less touristy, more affordable, and all together more authentic. Discover myriad experiences you won’t want to miss in our outdoor guide."

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