• Date: 2021
  • Client: Carex
  • Territories: UK
  • Outcomes: Website, Display, Email

During the unsettling post-lockdown period, our priority was to offer luxury staycations in a responsible way. Partnering with Carex provided an opportunity to provide real benefit to our customers, our hotels, and to Carex, and to ensure safe trips for all.

Check out the project
40,000
samples distributed to hotel rooms
17,876
Target beating entries for Incredible hero prize
4
Additional prize giveaways for Carex to use on their channels

The Challenge

With hand sanitisation having quickly become a constituent part of everyday life, Carex were looking to normalise the behaviour of carrying a travel-size bottle with you at all times. With a target audience of so-called Life Enthusiasts (18-35), we tailored our concept to meet these unique challenges.

The Solution

We launched a sampling campaign across some of our finest UK hotels. 40,000 samples were sent to six properties, placed in rooms with a postcard encouraging guests to submit a photo to win a staycation. A microsite with content promoting daring and lesser-known experiences across the UK also served to explain the partnership and encourage members to book a break in the Carex-sponsored collection.

Competition

"Win a manor stay in the rolling Surrey countryside, with a luxury escape at the Oatlands Park Hotel. Set in sprawling and well-kept grounds, the elegant country pile makes for an indulgent getaway from the hustle and bustle of life."

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Carex display set

Email

"It’s time to feel alive again. We’ve partnered with Carex so you can discover new experiences and wild adventures in the Carex Collection, with hand-picked hotels perfect for a summer reimagined. What’s more, stay safe with your free sample of Carex hand sanitiser in your hotel room, for a worry-free getaway."

View here

To hear more about this campaign, or find out about how we could help your brand, get in touch today!

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