• Date: 2023
  • Client: Barilla
  • Territories: UK
  • Outcomes: Video, Website, Display, Email

How do you capture the imagination - and importantly, stomachs - of a premium audience? Highlight the home of Barilla through film and editorial content - bring the joy of Italian cuisine to life through the beauty of travelling through Italy. Bespoke Secret Escapes travel experiences, a competition and inspiring guides showcasing Italy as a top ‘Foodie’ destination.

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500k
Film views
80k
Unique content views
40k
Competition Entries

Competition

"Get ready for all-out luxury, with this ultimate foodie escape in Italy. Five-star living, Michelin dining, vineyard visits and foodie tours await, with a further £1,000 spending money for a truly unforgettable gastronomical adventure."

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Barilla display set

Email

"Discover the foodie trails of Italy, in our guide to the culture, history and flair of the country’s finest foodie regions. Whether you’re heading to the vineyards of Chianti or discovering the trendy dining scenes of Modena, indulge your next escape with the best food experiences Italy can offer."

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