Fitzrovia, Central London

Superior room


A striking five-star design icon within a landmark Fitzrovia building in London's West End - includes breakfast

Take one 1950s-style building in London’s West End. Add a touch of Jean Cocteau surrealism and a dash of Salvador Dalí iconoclasm. Let landmark designer Philippe Starck run riot with floor-to-ceiling glass walls, gossamer-fine curtains and a healthy dose of wit, and allow his protege, Tim Andreas, to thoughtfully revamp the famous rooms some years later. The result is a newer, slicker Sanderson, and still one of the hippest places to stay in the capital.

But don’t just take our word for it. Sanderson is so in-demand, it continues to witness air-kissing starlets and play host to countless celebrity parties. With a central location just seconds from Oxford Street and Soho, cool rooms that blur the line between extravagance and restraint, a portfolio of bars and restaurants that attract willing waiting lists, and a heavenly spa that’s got the press in a froth, it’s easy to see why.

Good to know

Parking is available at the hotel for an additional charge, payable directly to the hotel. Please contact the hotel for more information.

Please note the hotel will require a credit card from guests on arrival, to cover any accidental damage. The hotel will authorise the card for a deposit.

Excellent for
Shopping Modern Interior Sightseeing UK and Ireland Bank Holidays City


  • The interplay of surrealism and fashion in the much-lauded interior design
  • Cooing over your room's baroque-modern facelift, courtesy of Tim Andreas
  • Retreating to the 10,000-square-foot Agua Spa and recharging in one of 14 pristine treatment rooms
  • Deciding to daintily gorge on zany treats at the daily Mad Hatter's Afternoon Tea

Second opinion

  • To find out more about the hotel, please visit their website
  • Read guest reviews on TripAdvisor
  • Compare our rates with those available elsewhere online, starting with trivago

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